Case Study
How Adzylytics helped Manik Advertiser achieve 30% higher ROI.
Background
The Endocrine Society of India (ESI) is a prominent organization dedicated to advancing the field of endocrinology in India. With a focus on research education, and clinical practice, ESI aims to enhance the understanding and treatment of endocrine disorders. ESI launched a targeted programmatic advertising campaign to achieve greater visibility and engagement.
Objective
The campaign's main objective was to raise awareness of endocrine problems brought on by hormone imbalance. As one of ESI's goals, the campaign planned to use premium websites to spread endocrinology knowledge to physicians and patients.
Results
₹16.74
CPM
The CPM of ₹16.74 reflects a cost-effective approach to reaching a large audience, ensuring that ESI maximized its advertising budget.
₹6.33
CPC
With CPC of ₹6.33, the campaign demonstrated strong engagement, indicating a high level of interest in ESI's offerings.
0.42%
CTR
The campaign achieved a CTR of 0.42%, which is considered effective f awareness campaigns in the healthcare sector.
Strategy
The campaign was strategically designed to display various ad creative formats on premium websites, specifically targeting the health-related sections these websites. Campaign optimization was done by applying the A/B testing approach. Different sizes of display ads were utilized to maximize reach and engagement. The campaign was executed across premium inventory.
Execution
The campaign successfully met its objective of raising awareness about the Endocrine Society of India. The high number of impressions and clicks indicates that the ads resonated well with the target audience. The strategic use of Adzylytics allowed ESI to efficient reach a broad audience, while the CPM demonstrated the cost-effectiveness of the campaign.
Conclusion
The campaign achieved over 18 million impressions, significantly enhancing ESI's visibility in the digit space. The digital advertising campaign for the Endocrine Society of India was a resounding success, effectively increasing awareness and engagement within the target audience. The insights gained from this campaign will inform future strategies to further enhance ESI's digital presence and outreach efforts
This case study highlights how programmatic advertising can empower agencies and real estate businesses to elevate their marketing strategies, connect with their audience, and achieve their business goals in a competitive digital landscape
