Case Study
Pasay Invento achieved precise targeting and maximized ROI in a data-driven manner for Real Estate Brand.
Background
Real Estate Brand is a renowned name in the real estate industry, celebrated for its innovative, customer-centric approach to property development. Based in Pune, Maharashtra, the company has carved a niche for itself with its commitment to quality, sustainability, and timely delivery of projects. Pasay Invento launched an awareness-based programmatic advertising campaign through the Adzylytics platform to achieve greater visibility and engagement for new projects of Builder.
Objective
Builder aimed to promote their new real estate projects and effectively reach a broad audience of potential homebuyers. Their primary objective was to showcase their offerings through engaging digital advertisements while targeting the right demographics, geographies, and interests.
Results
₹38.03
eCPM
With an eCPM of ₹38.03, the platform ensured cost-effective ad placements across a wide range of premium digital inventory
52.39%
WinRate
The campaign achieved a win rate of 52.39%, showcasing the efficiency of the biddi strategy in securing high-value impressions.
11.23%
Conversion Rate
A remarkable conversion rate of 11.23% highlighted the campaign's effectiveness in engagi the target audience and driving high-quality leads.
Strategy
Pasay Invento employed geolocation, demographic, and context-based targeting to focus on potential homebuyers in key regions. Context-based targeting ensured that ads were displayed in relevant digital environments, increasing engagement rates. The campaign was executed on Adzylytics - wide network of apps and websites, ensuring widespread visibility for Builders' new projects.
Execution
The agency got detailed analytics on Adzylytic's dashboard throughout the campaign, allowing continuous performance monitoring and adjustments. Key optimizations included:
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Ad Placement Adjustments: Analytics revealed the top-performing platforms, devices, and time slots. The campaign was fine-tuned to prioriti these factors, enhancing engagement and ROI.
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Creative Refinement Click-through and interaction data were analyzed to refine creatives, ensuring the messaging and visuals resonated better with the audience.
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Budget Reallocation: Underperforming segments were identified, and budge were reallocated to high-performing geographies and demographics, maximizing impact.
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Frequency Capping: To avoid audience fatigue, frequency caps were applied, ensuring optimal ad exposure without over-saturation.
Conclusion
The collaboration between Pasay Invento and Adzylytics demonstrated the transformative power of programmatic advertising in achieving impactful marketing outcomes for campaign. By leveraging advanced targeting, real-time bidding, and data-driven optimization, the campaign successfully maximizes reach, engages the target audience, and drives conversions.
This case study highlights how programmatic advertising can empower agencies and real estate businesses to elevate their marketing strategies, connect with their audience, and achieve their business goals in a competitive digital landscape
