Capabilities that matters
Retargeting
Users who once visited your website are 90% more likely to convert. Catch up on them launching retargeting campaigns
Budget Distribution
Limit the daily spend, the number of daily impressions per visitor/IP based on your goals and budget
Bidding Strategy
Set a comfortable bid price to define how much you are willing to pay per ad impression.
Dayparting
Select days of the week and the exact time when your campaigns will be running (by hours).
Advanced Targeting
Find your customers across channels — desktop, mobile, in-app, and CTV.
Self-Serve Advertising
Use one convenient dashboard to access all essential tools for launching and running campaigns.
Customer Support
Our skillful professionals will help you navigate, optimize, and measure your advertising campaigns seamlessly.
RTB & Programmatic Deals
Purchase high-quality traffic on real-time bidding programmatic auctions
Reach: Wide & Premium Inventory
Access to 1 lacs + premium websites and application
Conversion Tracker
Track conversions through available third-party tags — a conversion Pixel or Postback.
Transparency
Our DSP ensures that all the payments in the system are fair and transparent.
Real-Time Reports & Analytics
Measure any metric in real time via automatically generated reports — ad spend, the number of served impressions, CTR, win rate, and more.
Varied Targeting
Reach your target audiences exactly when they need a product or service like yours. Channel your ad message to the right people at the right time and screen to turn ad viewers into customers and brand fans.
Geolocation
GeoFencing
Language
Dayparting
Device OS
Device brand
Carriers
Connection type
IAB categories
Traffic Types
Ad Formats
Desktop
Mobile
Web
In-App
In-Games
CTV
Banner
Rich Media
Video
Native
DOOH
Programmatic Deals
Single Out Impressions That Are Right For You
Only aim for impressions within bid price you set
Set your rules to prioritize your goals
Retarget audiences in your subsequent campaigns
The Programmatic Process: Step-by-Step
A webpage is the starting point where a user visits a website, triggering an ad request.
1
Webpage
The SSP sends ad requests to one or more Ad Exchanges. This request contains valuable data like:
User Information, Ad Slot Information (size, format, price floor), Contextual Information (page content, time of day).
2
SSP
Ad Exchange receives this request and prepares it for distribution to DSPs.
3
Ad exchange
DSP analyze the ad request, which includes data about the user (location, device, browsing behavior, etc.) and the ad slot (size, type, context).Each DSP evaluates whether their advertisers would be interested in bidding for the inventory based on the targeting criteria and their advertiser's budget.
4
DSP
A DSP leverages data from a DMP to determine if a user in the ad request matches the advertiser's target audience based on their interests, demographics, and intent.
5
DMP
Based on the evaluation of the request, the DSP selects a qualifying ad that fits the targeting criteria and matches the available ad space.
6
Ad Selection
The winning DSP may pay the amount of their bid (in a first-price auction) or the amount of the second-highest bid (in a second-price auction).
7
Ad Auction
The winning ad is the one that emerges victorious from the auction process. It is selected based on the highest bid or other criteria like relevance and contex. and ad served to user.
8
Winning Ad
This entire process happens in milliseconds, ensuring that users see relevant ads without any delay.
Key Players in the Process
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Publisher
Provide the ad inventory (webpage or app space) and user data.
SSP (Supply-Side Platforms)
Manage the publisher's inventory and connect it to ad exchanges.
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Ad Exchange
Act as a marketplace, facilitating the auction between SSPs and DSPs.
DMP
A data management platform (DMP) provides audience data based on demographic, interest and intent.
DSP (Demand-Side Platforms)
DSP automates media buying and empower advertisers to connect with their audiences in real time with precision and efficiency.
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Advertiser
Set up campaigns on DSPs to target specific audiences and achieve their marketing goals.
Why Programmatic Advertising?
Programmatic advertising offers several benefits:
Efficiency
Automates the buying and selling process, saving time and resources.
Precision
Leverages data to deliver highly targeted ads.
Scalability
Enables advertisers to reach audiences across multiple platforms and channels.
Real-Time Optimization
Continuously improves campaign performance using data insights.
What is DSP?
Campaign Setup
Advertisers configure their campaigns on the DSP, specifying:
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Target audience (e.g., location, interests, behavior).
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Budget and bid strategy.
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Ad creatives and formats.
Real-Time Evaluation
When an ad opportunity arises, the DSP evaluates it against the advertiser’s campaign settings.
Bid Submission
If the opportunity matches, the DSP calculates a bid price based on the advertiser’s budget and the value of the user.
Winning the Auction
The DSP submits the bid to the ad exchange. If it’s the highest bid, the advertiser wins the ad slot.
Ad Delivery and Optimization
The winning ad is served to the user, and the DSP collects performance data to optimize future bids and campaigns.
Why Adzylytics DSP?
Advanced AI
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Precise Targeting
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Enhanced Engagement
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Maximum ROI
Comprehensive Data
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Campaign Performance
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Data Integration
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Better Insights
User-Friendly
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Easy To Use
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Better Efficiency
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Boost Productivity
Real-Time Insights
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Quick Decision-Making
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Data-Driven Adjustments
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Maximize Impact
Programmatic advertising is the future of digital marketing, offering unparalleled efficiency, precision, and scalability. By leveraging advanced technologies like DSPs, SSPs, and RTB, advertisers and publishers can achieve their goals more effectively than ever before.
Would you like to explore more about programmatic advertising or need assistance setting up your campaigns? Contact us today!